Search engine optimization is important for the success of your business. Every webmaster should understand what is SEO, how it works, and the traffic it generates for your website.
Before starting let’s see what the SEO is:
What is SEO?
SEO stands for Search engine optimization. It is the process of growing and optimizing your website so that it can achieve higher rankings in search results.
It is a great way to increase the quality and quantity of your web site by making it user-friendly, faster, and easier to navigate.
SEO helps you for increasing the visibility of a website or a web page to users of a web search engine.
Why SEO is important for your online success?
SEO plays a crucial role in your online business websites as well as other blogging sites. With regular updates of content on the website, SEO helps to get more traffic and more organic searches. There are many ways like adding backlinks and subscribe to RSS Feed that are more crucial parts under SEO work.
SEO is very good for the social promotion of your website. People who find your web site by searching Google, Bing or Yahoo are more likely to promote it on Facebook, Twitter, Instagram, or other social media platforms.
SEO is the key tool for the website owners to get more traffic to the website. Optimization of your website is crucial to get traffic and maintain the level of your website over the various search engines like google, bing, yahoo etc. The main motive of the search engine optimization (SEO) is to get more traffic from variety of sources and to get more visitors.
SEO can not only focus on your website’s content, but also help you to:
- Navigate through various versions of the same page.
- Understand and solve issues that render content invisible to search indexing.
- Integrate with social media, content, user experience, paid search, analytics, etc.
- Find ways to optimize and speed up your site by increasing the quality and quantity of your site.
SEO can generate good traffic based on specific keywords you have entered for your site. You can see many e-commerce and blogging sites that are getting success with SEO to get more traffic. The exchanging of links and collaborating with each other to add backlinks and made directory can enhance the traffic towards the site.
The majority of traffic coming from various search engine like google, bing, yahoo goes to the top 5 results. SEO helps your website to appear in one of the top positions for your target keywords and get visits to your website.
SEO is not just a tool but framework with rules and processes that can be broken down into 3 types:
1. Off-Page SEO
Off-Page SEO involves external optimization that happens away from your website. The main technique used for off-page SEO is backlink. backlink is what which tells search engines from external sites that your site is valuable and high-quality. If your site links are coming from well-known and trusted sites then your ranking will be definitely improved. That’s why building backlinks is very important.
2. On-Page SEO
On-page SEO is the process of optimizing individual web pages of your site in order to rank higher and get more relevant traffic from search engines. This is the stage where you need to deal with your website structure, SEO keywords, title, headings, internal links, image alt text (also known as image SEO), structured data markup, and other techniques that can tell positive markup of your site to search engines.
3. Technical SEO
Technical SEO improves your site’s readability and provides a good user experience. It also makes it easy for search engines to crawl, index, and understand your site. It also helps search engines to see that your site has good quality and good quantity.
As name suggests, In Technical SEO you need to do some configuration to make search engine job easier like:
- Your Site speed
- Mobile-friendliness of your site
- Indexing & Crawlability of your site
- Architecture of your site
There is no doubt that SEO is a powerful tool to improve and optimize your site but you must have very clear in your mind that SEO cannot help you if you don’t have a good quality of content.
I hope you’re clear about why SEO is important for your online success.
In final thoughts, if you are trying to SEO your website with poor content your chances of succeeding are very less. On the other hand, If you have a website with good quality of content then your site performs well with or without SEO. But using SEO will definitely give your website an extra boost.